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Yeah. Boring is the grocery version of tech sector enshittification. Woops sounds like another essay lol.

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Jewel Foods is the Randall’s of the Chicago area. I literally go unconscious when I walk in the door, it’s so boring. We also have some interesting alt-grocers here in Chicago, especially the ones in the Latino and Asian communities with a smattering of Eastern European, but the market share here is all ‘boring’. Kroger owns Mariano’s, Safeway owns Jewel, then there’s Meijer, Walmart, Whole Foods (yea, boring now). I know people who drive 50 miles to Woodman’s just to avoid ‘boring’. State of the industry I guess….

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