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Small Axe Peppers... that's an absolutely brilliant supply chain. It would be hard to pull of with many crops but I can see how hot peppers would work. Re: UNFI 2.5%... brands are paying this anyways through the various deductions. What's required is more transparency. Everyone knows that UNFI can't make money on cost plus 7 or 8%. So the 2.5% is going in the right direction. Brands simply need to know what the cost of doing business with UNFI is and then they can incorporate that into their pricing model. It's the opaqueness of the economics of the relationship which is challenging to brands. All brands end up paying, so it should be transparent about what those costs actually are. So is it 2.5% or 10% but settle on a number for a specified period of time and everyone, brands, UNFI and retailers would appreciate that.

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